"Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan"
単著・共著の別
共著
概要
With Stanislwski Sumire and Yasushi Sonobe. This study was to analyze Japanese consumers’ decision-making processes for environmentally friendly products.
発行雑誌等の名称
Advances in Consumer Research, Vol.41, Association for Consumer Research