"Japanese Consumers’ Responses to CSR Messages on Product Packaging"
単・共の別
共著
発行又は発表の年月
2013/09
発表学会等の名称
JFBS 3rd Annual Conference 2013, Japan Forum of Business and Society, Humboldt-University Berlin International CSR Conferences Japanese-German Center Berlin International Joint Conference
概要
With Stanislwski Sumire and Yasushi Sonobe. This study was to analyse the impact of cause-related marketing on consumers.