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Basic information

Name OHIRA, Shuji
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Title 

"Japanese Consumers’ Responses to CSR Messages on Product Packaging"

					

					

						

							

								

									
Sole or Joint Author 

									
								

							

						

						
Joint Author

					

					

						

							

								

									
Date of Issue 

									
								

							

						

						
2013/09

					

					

						

							

								

									
Conference Presentation(name) 

									
								

							

						

						
JFBS 3rd Annual Conference 2013, Japan Forum of Business and Society, Humboldt-University Berlin International CSR Conferences  Japanese-German Center Berlin  International Joint Conference

					

					

						

							

								

									
Summary 

									
								

							

						

						
With Stanislwski Sumire and Yasushi Sonobe. This study was to analyse the impact of cause-related marketing on consumers.

					

					

						

							

								

									
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Subject3