その他

基本情報

氏名 橋本 隆子
氏名(カナ) ハシモト タカコ
氏名(英語) HASHIMOTO, Takako
所属 商経学部
職名 教授
researchmap研究者コード
researchmap機関

翻訳書、学会発表、講演、作品等の名称

ソーシャルメディア分析 -時事問題をきっかけとした想定外の消費行動抽出-

単・共の別

共著

発行又は発表の年月

201206

発表学会等の名称

第85回 人工知能基本問題研究会 資料, SIG-FPAI-B104, pp.47-52

概要

This paper proposes a method to discover unexpected consumer behavior from buzz marketing sites. For example, in 2009, the super-flu virus spawned significant effects on various product marketing domains around the globe. We could easily expect air purifiers to be sold due to flu pandemic. But, in parallel, we could observe the reluctance of consumers to buy digital single-lens reflex camera triggered by flu pandemic. The reluctance to buy digital single-lens reflex cameras because of the flu is not something we would have expected. This paper applies data mining techniques to analyze this sort of unexpected consumer behavior caused by a current topic like the flu. The unforeseen relationship between a current topic and products is modeled and visualized using a directed graph, and consumer behavior is further analyzed based on the time series variation of directed graph structures.

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