論文
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基本情報
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| 氏名 | 大平 修司 |
| 氏名（カナ） | オオヒラ シュウジ |
| 氏名（英語） | OHIRA, Shuji |
| 所属 | 政策研究科 |
| 職名 | 客員教授 |
| researchmap研究者コード | |
| researchmap機関 |
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Consuming to Help: Post Disaster Consumption in Japan
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共著
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An exploratory analysis of Japanese consumer behavior following the 2011 earthquake, tsunami, and nuclear accident disaster foundthat respondents preferred ethical (ouen) consumption to other helping behaviors, that the media played a significant role in shapingperceptions of safety, and that the type of empathy triggered led to differing responses.
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Asia-Pacific Advances in Consumer Research, Vol.11, pp.76-79.
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2015/05