論文
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基本情報
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| 氏名 | 大平 修司 |
| 氏名（カナ） | オオヒラ シュウジ |
| 氏名（英語） | OHIRA, Shuji |
| 所属 | 政策研究科 |
| 職名 | 客員教授 |
| researchmap研究者コード | |
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"Japanese Consumers' Responses to Cause-Related Marketing on Product Packaging"
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共著
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The purpose of this paper is to analyse the impact of cause-related marketing (CRM) on Japanese consumers. Product packaging was used to test consumers’ responses to different types of CRM messages related to a company’s CSR initiatives.
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Japan Forum of Business and Society, ed., CSR and Corporate Governance, Chikura Publishing, pp.161-183.
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2014/12