その他
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基本情報
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| 氏名 | 大平 修司 |
| 氏名（カナ） | オオヒラ シュウジ |
| 氏名（英語） | OHIRA, Shuji |
| 所属 | 政策研究科 |
| 職名 | 客員教授 |
| researchmap研究者コード | |
| researchmap機関 |
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Embracing and Rejecting “Sparking Joy”—Understanding Japanese Consumer Responses to Marie Kondo’s Original Book
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共著
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2020/10
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Association for Consumer Research ACR Conference 2020
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By examining responses to Marie Kondo’s original book, consumer reactions to a taste regime counter to mainstream consumerism are explored. Those who embraced and rejected her message were analyzed using text mining. Some internalized new meanings surrounding consumption, while others rejected her legitimacy as an influencer of taste. |
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