Is Corporate Financial Performance Associated with Corporate Social Responsibility in Crisis?: Focusing on March 11 Disaster

the 2015 Asian-Pacific Managerial Accounting in Bali, October 27, 2015. （査読あり）

This study discuss how the firms damaged by the Great East Japan Earthquake and Tsunami of 2011 (March 11 Disaster) have had proceed for a turnaround focusing on corporate social responsibility (CSR). We define corporate social responsibility as a responsibility which a firm should pursue economic benefit but also a firm carry out for community and environment as public institution. Ota and Nakashima (2015a) proposed the Ota-Nakashima CSR model in which CSR can be measured by applying Ota Turnaround model (2013) into Kanji-Chopra CSR model. We compute CSR by employing Ota and Nakashima CSR model (2015a) and analyze the association between CSR and corporate financial performance (CFP). We investigate how the firms damaged by March 11 Disaster consider their CSR and plan and implement CSR in order to carry out for their turnaround by examining the association between CSR and CFP.