Academic Theses

Basic information

Name WANG Sen
Belonging department
Occupation name
researchmap researcher code
researchmap agency

Title

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE eWOM MOTIVATIONS

Bibliography Type

Joint Author

Summary

自己効力感及び中核的自己評価とeWOM動機の関係を分析した。

Magazine(name)

Global Marketing Conference 2025 in Hong Kong

Volume

Date of Issue

2025/07