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Name LIU Yuting
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Title

【学会発表】“Is Subtitling Video Advertisements Always Effective and Useful Enough for Desired Communication? The Moderation Role of Consumer Advertising Skepticism”. Yuting LiuMorikazu Hirose, and Kei Mineo. The 18th International Conference on Research in Advertising (ICORIA) Conference. European Advertising Academy.

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Date of Issue

2019/06

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