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Basic information

Name NISHII, Mayuko
Belonging department 商経学部
Occupation name 准教授
researchmap researcher code
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Sole or Joint Author

Joint Author

Date of Issue

201806

Conference Presentation(name) 

INFORMS Marketing Science Conference 2018, Philadelphia

					

					

						

							

								

									
Summary 

									
								

							

						

						
We demonstrated two studies to examine the effects of consistency of direction between consumers' moving and product's direction (such as pen, shoes). The results implied that the consistency enhance processing fluency, and it affects consumers' product preferences.

					

					

						

							

								

									
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