Marketing Theory and Advertising in an EFL Setting

This paper focuses on teaching about marketing theory with a focus on advertising in the English language classroom. The goal of this course is to create awareness among students with regards to the advertising that they are exposed to. This is done with a particular emphasis on the English advertising slogans that Japanese companies often use to communicate their product or service to final consumers.

（The Journal of Saitama City Educators (JSCE)）