Academic Theses

Basic information

Name ANDO, Kazuyo
Belonging department サービス創造学部
Occupation name 教授
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Title 

The effect of WOM on Speaker's Attitude and Memory

					

					

						

							

								

									
Bibliography　Type 

									
								

							

						

						
Sole Author

					

					

						

							

								

									
Summary 

									
								

							

						

						
 

					

					

						

							

								

									
Magazine(name) 

									
								

							

						

						
Journal of Marketing and Distribution

					

					

						

							

								

									
Volume 

									
								

							

						

						
第17巻,3号,65-85

					

					

						

							

								

									
Date of Issue 

									
								

							

						

						
201502