Academic Theses

Basic information

Name ANDO, Kazuyo
Belonging department サービス創造学部
Occupation name 教授
researchmap researcher code
researchmap agency

Title 

Return on Marketing: Measurement of Marketing Effect

					

					

						

							

								

									
Bibliography　Type 

									
								

							

						

						
Sole Author

					

					

						

							

								

									
Summary 

									
								

							

						

						
 

					

					

						

							

								

									
Magazine(name) 

									
								

							

						

						
Japan Marketing Journal

					

					

						

							

								

									
Volume 

									
								

							

						

						
第96巻101-109.

					

					

						

							

								

									
Date of Issue 

									
								

							

						

						
200503