Academic Theses

Basic information

Name OHIRA, Shuji
Belonging department
Occupation name
researchmap researcher code
researchmap agency

Title 

”Ouen Consumption: Deciding to Support Reconstruction in Japan”

					

					

						

							

								

									
Bibliography　Type 

									
								

							

						

						
Joint Author

					

					

						

							

								

									
Summary 

									
								

							

						

						
This exploratory paper examines ouen consumption―the act of actively purchasing products from disaster-affected areas to help support reconstruction.

					

					

						

							

								

									
Magazine(name) 

									
								

							

						

						
Proceedings of the 2016 International Conference of Asian Marketing Associations

					

					

						

							

								

									
Volume 

									
								

							

						

						

					

					

						

							

								

									
Date of Issue 

									
								

							

						

						
2016/10