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| Name | OHIRA, Shuji |
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Cultural Effects on Voluntary Simplicity in Japan
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Joint Author
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2020/09
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Association for Consumer Research ACR Conference 2020
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Based on a qualitative analysis of group and in-depth interviews, this study explores the effects of culture on the practice of voluntary simplicity. It also examines frugal simplicity as a type of voluntary simplicity and clarifies how it is caused by the residual institutional effects of mandatory simplicity.
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