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| Name | OHIRA, Shuji |
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"Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan"
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Joint Author
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2013/08
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日本マーケティング・サイエンス学会東アジア・マーケティング研究部会
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With Stanislwski Sumire and Yasushi Sonobe. This study was to analyze Japanese consumers’ decision-making processes for environmentally friendly products.
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