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Basic information

Name ANDO, Kazuyo
Belonging department サービス創造学部
Occupation name 教授
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Title

When Does Actual Versus Ideal Self-Congruence Matter? Moderating Effects of Construal-Level on Brand Attitudes

Sole or Joint Author

Joint Author

Date of Issue

202010

Conference Presentation(name)

Association for Consumer Research, ACR Conference 2020

Summary

 

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